Bramac is a Romanian leading roofing materials manufacturer, part of BMI Group Austria. The company produces and sells tiles and fittings, roof system components, and solar energy modules.
Target & Objectives
In a competitive and ever-changing market, Bramac was looking to consolidate its position as a leading provider of roofing materials. The company needed an efficient and dynamic solution to increase brand loyalty and engagement by rewarding distributors based on their sales performance, building stronger partnerships, and boosting sales.
Strategy
Bramac’s loyalty program, powered by Rewardiful, was designed to reward distributors based on their sales volume resulted from cross-sell and upsell time-based campaigns. The program was straightforward: distributors earned points according to a pre-defined points grid established by Bramac’s campaign rules.
The points could then be redeemed for a wide range of business-related rewards, including electronics, appliances, office equipment like phones, tablets, and laptops, multimedia accessories, but also leisure, travel packages and digital gift cards from popular brands.
Bramac could select rewards for the catalog from over 600 physical products or digital gift cards from more than 50 top brands in Romania, with gift cards being the most popular choice among distributors.
Implementation & Management
Rewardiful’s intuitive and customizable platform enabled a quick setup with minimal technical input. Prizes and catalog are updated in real time.
Create Direct managed all operations, including invoice processing, reward logistics, and communications.
Physical rewards were delivered within 1–2 days; digital gift cards were delivered instantly. All logistics, both online and offline, were included.
Results
The Bramac loyalty program created with Rewardiful strengthened relationships with distributors by providing an engaging and rewarding experience.
The ease of use and transparency of the platform, the extensive rewards catalog, and rapid delivery times made it an attractive program for distributors. This led to increased sales and a more motivated distributor network, proving Rewardiful’s value in driving performance through loyalty programs.
Conclusion
Rewardiful provided an all-in-one, easy-to-use solution that allowed Bramac to launch and manage a sophisticated loyalty program with minimal effort, achieving maximum impact.
What sets Rewardiful apart from other loyalty platforms is its all-in-one solution, combining rapid setup, extensive customization options, and comprehensive logistics support.
This unique combination allows companies like Bramac to launch and manage sophisticated loyalty programs with minimal effort that would typically require a dedicated team.
If you’re interested in developing a customized program to enhance customer/distributor engagement and drive sales, please contact us at Create Direct.
